Marketing agency The Shipyard and marketing network group Brand Innovators are hosting the second annual “Engineering Brand Love” summit on Thursday in Columbus, Ohio.  

At last year’s Summit, which drew 125 marketing pros from around the country, The Shipyard introduced a new analytics tool developed in partnership with researchers at Ohio State University. It identified four layers of “brand love” along the customer journey: attraction, affection, passion and commitment. The tool includes performance metrics that tap data points across paid, owned and earned media channels to generate a single score on the brand love scale.   

After a year in beta The Shipyard is preparing to launch Pulse into the market and will provide an update on the effort at the summit.  

The summit, said, The Shipyard CEO Rick Milenthal, provides an opportunity to hear from “some of the country’s leading brand-side marketers” who will offer insights on building brand love across consumer touchpoints.  

Speakers from Grubhub, Kraft Heinz, Goodyear and more than a dozen other brands will be presenting at the summit.  

Pictured above: Milenthal at last year's Engineering Brand Love Summit.