by Steve McClellan
Execs at the combined agency are finalizing ambitious growth plans for North America. Once completed, the NA regional team will be announced, the agency … Read the whole story
by Fern Siegel
Ashley Cooksley, the agency's former North American managing director, takes the reins. Her role will be filled by Kendall DiBella. Read the whole story
by Les Luchter
T-Mobile promises "an outlet for frustrated Big Internet customers to let out their angst," like the 'Whack An Internet Provider" game. Read the whole story
by Steve McClellan
In part the company attributed the strong showing to new offerings including Havas CX, a global customer experience network and ecommerce offering Havas Market. Read the whole story
by Fern Siegel
adam&eveDDB just debuted an out-of-home campaign for Marmite's new posh spread: Marmite Truffle. Read the whole story
by Joe Mandese
"We are excited to work with two independent media agencies that understand the importance of local connections," says USCellular's Verchele Roberts. Read the whole story
by Colin Kirkland
TikTok announced on Monday that it is expanding its partnership with location data platform Foursquare in order to help advertisers on the video platform … Read the whole story
by Wayne Friedman
News that Netflix could launch an ad-supported option came via a company memo to employees, according to "The New York Times." Read the whole story
COMMENTARY
by Joe Mandese
Sunlight may truly be the best disinfectant. And the best way to prevent gaslight. Read the whole story
by Richard Whitman, Columnist
Co-founders and CCOs Dhaval Bhatt and Joel Holtby launched the Toronto-based creative shop with President and Partner Niki Sahni. Read the whole story
COMMENTARY
by Colin Linggo, Op-Ed Contributor
With all major media companies investing heavily in their streaming services, it's a top priority to establish an industry "certified" cross-channel/screen measurement system and … Read the whole story