by Steve McClellan
Michelle Vincent, who served for more than a decade at Google, succeeds Suzanne Spence who has shifted to the role of Global CEO of … Read the whole story
by Fern Siegel
Chris Kay will oversee Saatchi & Saatchi, Digitas, Leo Burnett, Publicis-Poke, Octopus, PGOne and Turner Duckworth in his new role. Read the whole story
by Fern Siegel
"Our methodology is focused on a strategy called de-positioning, which highlights a brand's strength," said Todd Irwin, Chief Strategy Officer-Founder. Read the whole story
by Sarah Mahoney
Makeup is back in style in a big way, pushing skincare products to the back of the shelf. Read the whole story
by Ray Schultz
Email is No. 1 in influencing consumers to make online purchases, with direct mail a close second, according to The Shopper Speaks: Digital Marketing … Read the whole story
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The economic benefits of ad spending would be reduced if it is treated as an investment for tax purposes, according to a report. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
With TV/video/digital/social media measurement in a state of flux, OOH's new guidelines are refreshing and lead the ad industry in the development of "attention-based" … Read the whole story
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by Richard Whitman, Columnist
Gun makers depend heavily on marketing to sell their wares. Leading gun maker Smith & Wesson says it relies heavily on marketing to keep … Read the whole story