by Steve McClellan
The agency also promoted Jodi Heelan to Chief Financial Officer, also a new position at the Winston-Salem, NC-based agency. Read the whole story
COMMENTARY
by Joe Mandese
The agency's new audience measurement framework will transact all 2022-23 deals based on Nielsen's current data, but will shadow them with alternative audience and … Read the whole story
by Fern Siegel
While cain&abel's genesis was to service adam&eveDDB, it now boasts is own clients and bolstered its direct response, global marketing and creative production efforts. Read the whole story
by Les Luchter
Budweiser fetes Adam Wainwright and Yadier Molina, pitcher-catcher duo of its hometown team the St, Louis Cardinals, with a tribute video and sweepstakes. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
The image of Netflix as ad-free haven is largely mistaken, since product placement appears to have already run amok on the streamer. Read the whole story
by Tanya Gazdik
"If you ever see Ford Motor Company doing a Super Bowl ad on our electric vehicle, sell the stock," says Ford CEO Jim Farley. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
"A lot of white people have been terrified, and there's profit in the terror -- algorithmic profit from these networks that don't care about … Read the whole story
by Tanya Gazdik
Cooper Ericksen, who headed Lexus marketing for several years, will now lead product, battery electric vehicles and mobility planning and strategy. Read the whole story
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by Richard Whitman, Columnist
Vin Murria was appointed to the Saatchi board in May of 2021. In January her company AdvancedAdvT informed Saatchi that it was interested in … Read the whole story