by Fern Siegel
Burger King UK's new campaign, "Whopper To A Flame," is on a mission - to a hot home. Read the whole story
by Joe Mandese
Marchese's move comes as Madison Avenue is paying more attention to attention-based metrics and advertising inventory. Read the whole story
by Joe Mandese
"We decided we did not want to include projections from four years ago because we felt they did not properly reflect the current situation … Read the whole story
by Tanya Gazdik
Digital "allows us to be flexible with our media spend so we can constantly innovate how we connect with our target," per Halo Pets. Read the whole story
by Colin Kirkland
Discord is free to download, ad-free, and does not sell user data. In partnership with Razorfish, Samsung has designed the server for fans, gamers, … Read the whole story
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by Wendy Davis
California's privacy regulator has proposed new rules that appear to broaden residents' ability to control how their data is shared. Read the whole story
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Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app. Read the whole story
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by Richard Whitman, Columnist
Nebo and 72andSunny have teamed to create a campaign that bypasses Russian censors with content designed to inform citizens about what their country is … Read the whole story
COMMENTARY
by Dmitrii Piskarev, Op-Ed Contributor
Since the start of the full-scale Russian invasion, 70% of the Netpeak Group team has been fighting Russian propaganda online. On February, 24th we … Read the whole story
COMMENTARY
by Kiri Masters
Most marketers are making three critical mistakes. For one: spending based on historical channel sales. Read the whole story