In forming the new practice, the agency cited increased interest and recent innovations in preventive care, wearables, tele-health and nutrition and an opportunity to … Read the whole story
One of the easier picks is the poignant anti-gun-violence campaign "The Lost Class" which has already won a slew of awards including top honors … Read the whole story
The DPAA is launching the DOOH-E Awards which will recognize excellence and innovation in the DOOH sector. Read the whole story
Zenith reduced its 2022 worldwide ad spending forecast down 1.1 percentage points to 8.0% from the 9.1% it forecasted in December 2021. The revision … Read the whole story
The Dallas ad and marketing agency will update PBK's online presence, including the redesign of six of the firm's brands. Read the whole story
The proposed standards cover many outcomes measures routinely used by the ad industry, including attribution and multi-touch attribution, marketing mix modeling and experiments. Read the whole story
Working with Clear Channel Outdoor and "upcycling" firm Rareform, HiRoad car insurance turned its vinyl billboard ads into duffle bags for customers and employees. Read the whole story
Last summer, Absolut was encouraging pandemic-weary drinkers to mix responsibly with each other. Now, the brand just wants everybody to mix it up. Read the whole story
The key to digital marketing is accountability -- which does not, and should not, equate to attribution. Read the whole story
Norton is primarily focused on the organization's business development activities and strategic partnerships. Read the whole story
EP+Co has been named Agency of Record for John Deere’s Construction Division. The award expands the agency’s remit with the client as it has … Read the whole story