As part of the arrangement Instacart is developing plans to work within Omni's data gathering "clean rooms" to provide enhanced media planning and measurement … Read the whole story

A new campaign, discussed at the Cannes Lions Festival today, will send a global message that Ukraine is open for business. Read the whole story

The second Grand Prix was a Brand Experience & Activation Lion. Awards were also issued Wednesday for Innovation, Mobile, Creative Effectiveness, Creative Strategy, Creative … Read the whole story

It's "an analogue product for a digital world with fitness instructions printed onto your clothing that fade over time the more you use and … Read the whole story

D'Arcy will work closely with The Brandtech Group CEO David Jones to lead emerging brandtech capabilities for the metaverse, AR and Web3. Read the whole story

"But in the metaverse, this is Tony the Tiger on DMT. You can't just port your brand assets over. You'll need to dimensionalize it … Read the whole story

Aside from creative work, Liquid Agency handled Varicent's entire brand and media strategy. Read the whole story

The alliance combines RTL AdConnect, G+J I|MS, and Smartclip's sales and media businesses. Read the whole story

Both firms are based in Portland, OR. WLCR, founded in 2009 will work with all Sortis brands and also continue to work with select … Read the whole story

LinkedIn may be best known as a place to recruit new talent, but during a presentation at the Cannes Lions Tuesday, its CEO gave … Read the whole story