At Cannes yesterday, RTL AdAlliance announced a new name
and merger with two companies.
The firm has launched a new total media sales company that offers services across TV, ATV, CTV, VOD, online video, radio and print to connect brands with Europe.
RTL AdAlliance is part of the new global identity and design for RTL Group’s core brand RTL. The alliance combines RTL AdConnect, G+J I|MS, and Smartclip’s sales and
Stéphane Coruble, incoming Chief Executive Officer of RTL AdAlliance, said: “We are combining three powerful forces to build a leading total
media monetization platform for European broadcasters and for the European inventories of global premium publishers."
Current and future media partners get access to an
international supply network — with local teams in 13 countries.