Agency of the Year went to the Bangalore, India office of Dentsu Creative. It was the first time an agency based in India won … Read the whole story
Since the automaker started working with Soci earlier this year it has experienced triple digit month-over-month increases in Facebook impressions (240%), post volume (288%), … Read the whole story
Some 85% of marketers responding to Merkle's survey conducted earlier this year are concerned about how inflation and other macroeconomic factors will impact their … Read the whole story
The new virtual office in Decentraland features an NFT gallery for client partners and will host client meetings, internal meetups, job fairs and events. … Read the whole story
Since 2015, OK Cool has developed an expertise in connecting brand to millennial and Gen Z demos. Read the whole story
A new tool hopes to enhance campaign effectiveness in real time. Read the whole story
Co-CEO Ted Sarandos didn't mention any specific company names, but noted that all of the potential partners "have different solutions." Read the whole story
In today's world, we seem to be easing into a model in which each platform has its own set of metrics and methodologies. Read the whole story
Knit's technology enables clients to tap into a network of over 1 million Gen Z and 4 million Millennial consumers to gather on-demand video … Read the whole story
Martin Bush, senior director for Adelaide, discussed helping clients "achieve better outcomes by better and more efficient media." Read the whole story
Dollar General has begun to explore a variety of ad options, adding to the display, mobile, app, audio, video, and CTV ad units it … Read the whole story