by Steve McClellan
That's according to a new report from COMvergence which found that GroupM's Mindshare placed 2nd while Dentsu's Carat and GroupM's MediaCom shared 3rd place. Read the whole story
by Fern Siegel
Souza has built marketing strategies for various big-brand clients, including Frito Lay, Mars Chocolate, Mars Wrigley, Nationwide Insurance, PepsiCo and Starbucks. Read the whole story
by Fern Siegel
PlayStation tag asks audiences: "Why be one thing, when you can be anything?" Read the whole story
by Joe Mandese
"Advertising Week," which began as a gleam in the eye of long-time ad man Ron Berger to bring Madison Avenue's equivalent of "Fashion Week" … Read the whole story
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by Karlene Lukovitz
Native ads on the open web also outperformed ads on video platforms, in Kantar study released by open web recommendation specialist Taboola. Read the whole story
by Karlene Lukovitz
Co-founder/CEO Ben Silbermann now executive chairman as Bill Ready, most recently chief of Google commerce and payments, becomes CEO. Read the whole story
by Sarah Mahoney
Old Spice and Arby's offer deodorant as cure for meat sweats caused by QSR's massive sandwiches. Read the whole story
by Tanya Gazdik
The HR-V is an aspirational vehicle positioned as the gateway of the Honda lineup, says Jessika Laudermilk, senior manager, Honda marketing. Read the whole story
by Todd Wasserman
Little girl gets her wish after a bad storm lands her in a motel, waiting to go home with her family. Read the whole story
by Richard Whitman, Columnist
In addition to a brand overhaul the LA-based agency has elevated Tara Mellett to president, having previously served as Chief Brand Officer. Read the whole story