Travelers Highlights A Child's View Of Insurance

When a bad storm comes into your town, did you ever wish you could curl up in bed and pretend it was all a dream?

That’s the idea behind this spot for Travelers Insurance. The ad, via TBWA\Chiat\Day, New York, shows a family biding time in a motel while they wait to go back home. A local newscast in the ad informs us that it will take some time for the community to fully recover from the storm as a mom comes in with a birthday cake with lit candles. It’s the girl’s birthday and her wish is to go back home. The parents then exchange a knowing look.

In the next shot, the parents are waking up at 5 a.m. and carrying the sleeping girl to their car, which is in a parking garage. As the strains of “Beautiful Dreamer” play, the car travels back home.

The final shot is of the girl waking up with the sunrise in her room. Then she prays. “Now, I want a pony,” she says as her hands clasp together. A headline reading “Our wish is the same as yours. To get you back home,” comes on.

The spot illustrates all the nice things about insurance from a child’s point of view. It’s an effective pitch for Travelers and also maybe a plea to move on with life and put the past three years of COVID behind us.

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