MediaPost Publications - MediaPost Agency Daily 07/05/2022

WPP Acquires Bower House Digital, Aligns It With Ogilvy
by Steve McClellan
Bower House was founded in 2017 by Bryan Dobson and Meg Quinn and currently employs around 80 people across Australia and the Asia Pacific … Read the whole story
Prudential Selects McCann As Its New Creative Agency
by Steve McClellan
Prudential has an in-house creative unit which will collaborate with McCann on marketing efforts including strategy, campaign execution and developing creative assets. Read the whole story

Captain D's Gets Spicy For Summer
by Fern Siegel
The creative runs through August 29 and encourages fish lovers to "go bold." Read the whole story
Omnicom Media Group Expands Cloud Consultancy Trkkn
by Richard Whitman, Columnist
The consultancy has operated in Europe since 2008 and is now one of the largest Google Marketing sale partners across the continent, according to … Read the whole story
COMMENTARY
Attribution Is Killing Your Strategy
by Phil Case
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only … Read the whole story

Viamedia Ups O'Neill Upped To SVP, Ad Operations
by Fern Siegel
O'Neill is responsible for Viamedia's local and national traffic services, partner services and business intelligence services departments. Read the whole story