WPP has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.
Bower House Digital will join Ogilvy’s global network. The holding company said the deal would strengthen Ogilvy’s ability to deliver technology-driven marketing solutions for clients.
Bower House was founded in 2017 by Bryan Dobson and Meg Quinn and currently employs around 80 people across Australia and the Asia Pacific region. It designs digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer.
It also specializes in implementing Salesforce Marketing Cloud solutions and was awarded Salesforce’s APAC Growth Partner of the Year in 2021. That adds to the holding company’s existing Sales Force proficiency: Over the past decade, WPP has grown into a global Platinum Salesforce partner with more than 7,000 specialists across Marketing, Commerce, Experience, Loyalty, Analytics, Service and Sales Clouds.