MediaPost Agency Daily
Tuesday, July 5, 2022
  • WPP Acquires Bower House Digital, Aligns It With Ogilvy

    Bower House was founded in 2017 by Bryan Dobson and Meg Quinn and currently employs around 80 people across Australia and the Asia Pacific … Read the whole story

  • Prudential Selects McCann As Its New Creative Agency

    Prudential has an in-house creative unit which will collaborate with McCann on marketing efforts including strategy, campaign execution and developing creative assets. Read the whole story

  • Captain D's Gets Spicy For Summer

    The creative runs through August 29 and encourages fish lovers to "go bold." Read the whole story

  • Omnicom Media Group Expands Cloud Consultancy Trkkn

    The consultancy has operated in Europe since 2008 and is now one of the largest Google Marketing sale partners across the continent, according to … Read the whole story

  • Attribution Is Killing Your Strategy

    Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only … Read the whole story