Findings reveal stakeholders struggle to understand the value proposition and the need to better align goals is crucial. Read the whole story
In addition to promoting tourism globally for the Boston area the agency will rebrand the city's main tourism organization, Greater Boston Convention & Visitors … Read the whole story
Longchamp CMO Marie Laure Dubuisson called the new work "a mix of universality, joyful news, freedom and French spirit." Read the whole story
"Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the … Read the whole story
- COMMENTARY
It just stopped requiring VR headset users to log on with Facebook accounts. Meta accounts, meanwhile, are set to make their debut in August. Read the whole story
BK agency BBH quickly created a digital OOH ad on wheels stationed outside London's Houses of Parliament that reads, "Turns Out There Is Such … Read the whole story
Razorfish has promoted three executives to strategy leadership roles. Nicolas Chidiac is promoted to Chief Strategy Officer, Brand & Experience. In this capacity Chidiac … Read the whole story
Miami-based creative agency Nobox has been awarded digital marketing AOR Duties for several Glanbia Performance Nutrition brands in Mexico following a competitive pitch. The … Read the whole story
