by Steve McClellan
The former Unilever tea division was sold last month for $4.5 billion and spends about $70 million annually on measured media. Read the whole story
COMMENTARY
by Joe Mandese
When exactly did one of the greatest agency brands change one of the greatest agency mottos from "Truth Well Told?" Read the whole story
COMMENTARY
by Joe Mandese
"No bueno if the source breaks their end of the bargain... I *might* say that source would now be considered a persona non grata." Read the whole story
by Laurie Sullivan
Netflix has selected Microsoft as the technology and sales partner for its ad-supported subscription offering. Read the whole story
by Fern Siegel
To highlight the entity, Favorite Child will issue aReverse RFP, which awards a deserving brand with donated hours of agency work. Read the whole story
by Laurie Sullivan
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale across third-party cookie-restricted and third-party cookie-permitting browsers, from Google Chrome to Apple Safari … Read the whole story
by Steve McClellan
Among other duties, he will lead GroupM University, the recently launched learning and development hub for employees. Read the whole story
COMMENTARY
by MichaelAaron Flicker, Op-Ed Contributor
Given the economic headwinds of today, there is no better time than now to put a new pay structure in place and truly build … Read the whole story
by Joe Mandese
"Even with everything which has happened in recent months, the advertising recovery remains strong on a global scale," Dentsu's Peter Huijboom says. Read the whole story
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by Richard Whitman, Columnist
The 7-year-old agency helps consumer brands build and operate their own digital commerce channels and manage their brand and sales performance across key North … Read the whole story