by Steve McClellan
Pisick, a 20-year media industry veteran most recently served as President of Commercials, Partnerships and Growth at Publicis Imagine, a bespoke agency within Publicis … Read the whole story
by Fern Siegel
The museum's inaugural exhibition includes various artifacts, such as Oscar Wilde's prison cell door. M&C Saatchi London's campaign underscores the power of visibility and … Read the whole story
by Fern Siegel
CEO Kelly Graves said McFarland had a "people-first mentality" that will have a strong impact on clients and company culture. Read the whole story
by Steve McClellan
The appointment comes amid increasing demands from consumers that brands articulate their purpose and positive contributions to society. She joins from Havas NY where … Read the whole story
by Joe Mandese
The agency broke its first campaign earlier this month in Dallas, utilizing linear TV, OTT, audio, social, out-of-home and paid search to reach prospective … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I hope the examples I cite here are merely proof of stressed-out marketing pros, and not the beginning of the end of marketing -- … Read the whole story
by Laurie Sullivan
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
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by Richard Whitman, Columnist
Investors weren't happy as company shares tumbled nearly 40% this week on the revised outlook, attributed to higher-than-expected costs. Read the whole story
COMMENTARY
by Raj Goswami
Brands often use the terms "advertising" and "marketing" synonymously, resulting in a myopic view of the mechanisms used to solve a brand's business challenges. Read the whole story