For the third year in a row, Dentsu X was the fastest-growing media agency network, expanding its billings more than 28% in 2021, and … Read the whole story
The report, by Forrester principal analyst Jay Pattisall, identifies what it calls the 13 "most significant" players in the segment. In addition to the … Read the whole story
House 337 says it represents a new strategy, the broadening of products and services. Read the whole story
Previously, Goodall served as Partner and Chief Strategy Officer of Anomaly New York. Read the whole story
The streamer reportedly cited unpublished policies limiting references to subjects such as abortion, climate change and gun laws; started running ad after "climate change" … Read the whole story
How can marketers navigate the new TV landscape increasingly dominated by over-the-top programming and streaming? John Bishop, VP business intelligence for Advertiser Perceptions, spoke … Read the whole story
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How do we add pigment to traditional research surveys' shades of gray in today's diverse world? Our culture demands it, and our antiquated research … Read the whole story
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I've never made a call like that, but based on last week's release of its framework for decarbonizing the media industry, I'm pretty sure … Read the whole story
Chris Actis was most recently president at Kruskopf and Co., a full-service ad agency Minneapolis and before that was Midwest regional president at Interpublic … Read the whole story
