by Fern Siegel
The "Mr. 57" campaign features Pro Hall of Famer Devin Hester. Read the whole story
by Fern Siegel
This is Midas' first national brand campaign in three years. Read the whole story
by Steve McClellan
BX has been a growing offering in Dentsu Japan for the last decade and started expanding internationally in 2024. The unit now has a … Read the whole story
by Steve McClellan
The new model integrates the shop's five core practices: Strategy & Creative, Social & Community, Content Studio, Design Studio, and Post Studio. Read the whole story
by Richard Whitman, Columnist
The CEOs of the three largest OOH companies will offer their views on the current state of the market, the challenges and opportunities ahead, … Read the whole story
by Tanya Gazdik
Excel Sports Management aims to shape "a long-term commercial strategy for the modern era, aligning with likeminded commercial partners." Read the whole story
by Joe Mandese
"When they converge, something shifts: subjective creative debates disappear," touts an Omnicom spokesperson, adding: "Work becomes both effective and distinctive. Optimized for performance and … Read the whole story
by Joe Mandese
The U.K. media independent has opened a New York City office to service its expanding U.S. client roster. Read the whole story
by Tanya Gazdik
Employees who have departed include Rajoielle "Raj" Register, senior vice president and chief marketing officer. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
With AaaS, you are selling capability and output. The client is not buying X number of people to work on their account, but a … Read the whole story