• by Fern Siegel , April 24, 2026

The influencer-marketing Reach Agency has added new hires and promoted staff to represent clients.

The new talent include Alexis Sokol, account director, Unilever, previously with Redscout and Movers+Shakers. Tyson Black, account director, Google, was formerly with The GOAT Agency.

River Anton, account director, Sunny D, Juicy Juice, Nestle did stints at Gale, Pizel and Anchor Worldwide, while Malissa Ma, account manager, Sunny D, Juicy Juice, joins from Open Influence.

Amber Torres is now influencer marketing manager, coming from Influential. Antonia Abramowitz, senior account manager, Nestle, arrives from Acceleration Community of Companies. Alexis Wells, project manager, had previously worked at Area 23 and VML.

Reach also announced three promotions: Isabelle Eckel to director, client services, Jeni Overton to associate social-media director and Ella Riley to senior manager, client service.