The agency's open architecture approach and geographical spread is a good match for the automaker, says Bentley Motors' Christoph Hohmann. Read the whole story

Lyft Media will provide more out-of-home advertising opportunities throughout its portfolio of properties, including its car-ride share and bike share businesses. Read the whole story

Earlier, she worked with Grey NY CEO Amber Guild at The New York Times, transforming the digital branded content division, T Brand Studios Read the whole story

We're in a Golden Age of agency business intelligence and GroupM's "This Week, Next Week" podcast is a big part of it. All you … Read the whole story

The deal includes a first-look deal for unscripted TV content and a "blind scripted" deal with Fubo TV, and a new linear channel to … Read the whole story

Audacy promotes an "all audio" buy - in which advertisers bundle AM/FM radio and digital audio. Read the whole story

By showing interactions between strangers going both right and wrong, the spot demonstrates how a positive environment requires conscious effort. Read the whole story

There is overwhelming support for a democratic coalition of supplying countries to come together for the good of humanity. About 30% of respondents are … Read the whole story

U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, according to WARC's latest Global Ad Trends analysis. Read the whole story

The main idea is that an increasing number of clients are seeking integrated advertising services that include both creative and media. Read the whole story