by Steve McClellan
MediaCom U.S. CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom's Global Chief Innovation … Read the whole story
by Fern Siegel
The new digital displays includes more than 2,000 square feet of signage at LaGuardia Airport. Read the whole story
by Steve McClellan
The agency, based in Glasgow, has significant business in the U.S. already, with Brooklyn Brewery and Boston Beer Co. (Samuel Adams) among its clients. Read the whole story
by Steve McClellan
Ceremonies will take place on November 16, 2022, at Cipriani 42nd Street in New York City and are expected to attract more than 450 … Read the whole story
by Joe Mandese
"Strong desire to gain brand awareness among target consumers, create positive brand associations and generate sales lift will continue to favor product placement in … Read the whole story
by Laurie Sullivan
Bing has added search results that show product price history, available coupons and ethical choice annotations for shoppers. Read the whole story
by Joe Mandese
Half a dozen of the most hotly contested states are projected to spend more than half a billion, including California ($755 million), Pennsylvania ($609 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has detailed the media-buying and messaging details of its Get The Message campaign, which addresses the bubbles problem in texts, low-quality photos and … Read the whole story
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by Richard Whitman, Columnist
The agency was the product of the 1999 merger of shops run by Lee Kovel and John Fuller. In its heyday it was winning … Read the whole story