Clear Channel just unveiled a new digital OOH network as part of LaGuardia Airport's revamped Terminal C, which includes more than 2,000 square feet of digital signage.
The Port Authority and Clear Channel signed a 12-year contract in November 2020 for the ad franchise at all Port Authority airports. That upgrade covers JFK and Newark airports, which comes later this year, as well as Stewart. More than 95% of the investment went to digital displays.
Current advertisers at LGA include HOKA, Palantir, New York State Dept of Health, Seismic, NYC & Company, Catamorphic and Zoom.
LaGuardia’s Terminal B was upgraded earlier in 2022.
Port Authority Chairman Kevin O’Toole calls the modernized ads “another step in the Port Authority’s broader efforts to provide a world-class, 21st century travel experience for our customers.”
Terminal C features numerous additions, including two 50+ foot-wide head-on, 90-degree corner LED soffits, the largest digital asset CCA has ever installed in an airport. There is also a network of 98-inch ultra-high-definition displays on the way to and from piers.
The recovery in air travel is creating new audiences for airport advertising.
John Moyer, SVP of development and operations, Clear Channel Airports, noted the company was replacing all existing ad displays with larger, more state-of-the-art signage tech. “This is to transform the entire advertising program across all PANYNJ airports to be a world-benchmark setting.”