Marketing consultancy Rival with offices in London, Boston, and Cape Town, has acquired London-based Oat Studio for an undisclosed amount.  

Rival is led by co-founder and CEO Erick Fulwiler. He spent a decade in the agency world including stints at Mullen and VaynerMedia where he served as managing director at the firm’s London office for four years before joining fintech consultancy 11:FS in 2019 as Chief Marketing and Commercial Officer. He co-founded Rival in 2021.  

Rival clients include Xerox, JPMorgan, Reebok, Unilever, Tumblr, NASCAR, and Keurig Dr Pepper.  

Oat Studio is being rebranded to Rival Design. It was founded in 2022 by the husband-and-wife team of Owen and Tori Phillips-Walmsley. Clients include 57 Festivals, Camden Council, EmergentX, Hoxton Mini Press, Honest Grind Coffee.