The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its … Read the whole story
The ANA said the recommendations in the guide, titled, The CMO's Guide to Programmatic Transparency could generate $8 billion to $16 billion globally in … Read the whole story
Ogilvy has been IBM's global creative partner for almost 30 years. Its latest campaign is "Let's create." Read the whole story
A network executive said the alliance will make campaigns easier for "advertisers to plan, execute and measure." Read the whole story
It could be another record year for political ads and out of home will reap the benefits. Like any billboard, creative is the key … Read the whole story
Publicis picked up the client's Europe Middle East and Africa region, its largest market by media spend, according to agency research firm COMvergence. Estimated … Read the whole story
International accounting and consulting firm Crowe has launched a new integrated brand campaign entitled “Embrace Volatility.” The firm worked with agency StrawberryFrog on the … Read the whole story
Tom Murphy has been appointed Chief Creative Officer, Wunderman Thompson North America. He will report to CEO Audrey Melofchik. He joins from McCann where … Read the whole story