Smiths will transition to the Barkley brand to become part of one agency. Read the whole story
The 30-second spot highlights scenes relevant to the various roles James, the brand's global ambassador, plays on and off camera. Read the whole story
The campaign, developed with PMG introduces the new tagline, "Give the people what they want." Read the whole story
The advanced audience data partnership will enable GM to target the small percentage of consumers in the market for a car at any given … Read the whole story
Larger organizations have greater resources but are unsure whether they will implement changes across all states or approach each state legislation differently, said Angelina … Read the whole story
Marketers with the ability to quickly alter media budgets are 25% more likely than non-agile marketers to report their performance as stronger than industry … Read the whole story
"And obviously, whether the channel has recovered this year or next year various by individual market," says GroupM's Kate Scott-Dawkins. Read the whole story
COMMENTARYCaptify and Old El Paso have been working together for more than two years, but this is their first public announcement of the partnership. Read the whole story
The partners say the agency's mission is to produce creative work that addresses major societal challenges facing communities of color. Read the whole story
Milwaukee-based independent agency Hanson Dodge announced that Megan DeAngelis has joined the agency in the new role of tech account director. She was most … Read the whole story
