That's according to agency research firm COMvergence which just released its "New Business Barometer For H1 2022," an assessment of 1,850 media account moves … Read the whole story
The percentage of agency executives who said it's gotten harder to find new business rose from 28% last year to 43% this year, a … Read the whole story
Raviv is tasked with developing PMX-one of the holding company's core investment practices into Publicis Groupe's overarching media platform globally. She reports to Dave … Read the whole story
Based in New York, Vega also joins OpenX, an integrated agency model comprised of creative, media and social experts across WPP. Read the whole story
Geico's "Green Hawk" ad was top-ranked for men according to the Creative Attention scores on TVision's Ad Scoreboard. Read the whole story
Jeff Bridges stars in spot that targets the immunocompromised. Read the whole story
The Minneapolis-based agency just won AOR duties for Meet Minneapolis, marketing the shop's entry into the tourism category. Read the whole story
Dmitri Kazanski is charged with innovating the company's ad stack technology. Read the whole story
Lotto.com, billed as the first digital platform for ordering lottery tickets on any device with no app download or deposit required has appointed Havas … Read the whole story