Retail media will total $101 billion this year, rising to $160 billion by 2027, according to GroupM's estimates, but the agency said it could … Read the whole story

Jemma Gould, a 20-year IPG veteran has led the holding company's environmental, social and governance (ESG) programs since 2016, most recently as vice president, … Read the whole story

With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue … Read the whole story

Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story

The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S., while encouraging a new generation of Latinos to make a difference in … Read the whole story

The makeover is designed in part to "reintroduce itself" to clients, prospects, and industry talent to showcase its broader repertoire. Read the whole story

Suzanne Spence, CEO of Brandtech Group's mobile ad platform Mobkoi, announced Tuesday that Chris Davis has been appointed as the company's first global chief … Read the whole story

"I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate … Read the whole story