• by Fern Siegel , September 19, 2022

NBCUniversal Telemundo Enterprises kicked off Hispanic Heritage Month on Sept. 15 with  “Be The Next Story Told” (“El Futuro lo Escribes Tú”) campaign.

The campaign is a collaborative effort between the network's in-house marketing and creative team and Red Bee, its agency of record.

The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S., while encouraging a new generation of Latinos to make a difference in America.  

The spot — in English and Spanish — debuted on NBC’s "Today" and "hoy Día," Telemundo’s morning show. Bilingual creative will also run cross-platform in primetime and on social media.

Mónica Gil, Chief Administrative & Marketing Officer of NBCUniversal Telemundo Enterprises, said: “For a second year in a row, we’re spearheading an important conversation across the entire NBCUniversal family and inviting audiences everywhere to join us in celebrating our Hispanic culture and community – past, present and future.”

The campaign features prominent Latinos, including actress, Kate del Castillo; The Voice’s singer and coach, Camila Cabello; singer Camilo; sports anchor, Andrés Cantor; actor and comedian, George Lopez; WWE superstar, Damian Priest; and journalists Julio Vaqueiro, Tom Llamas and Morgan Radford.

Others highlighted include Katya Echazarreta, the first Mexican-born woman to go to space,  Dr. Leslie González, dedicated to serving low-income patients, and Juan Veloz, a photographer known for his avant-garde style.

As part of Hispanic Heritage Month, NBCU will feature digital and broadcast shows and social initiatives, such as Telemundo's focus on leaders and artists. Also,Telemundo.com/Her enciaHispana will be the primary home for all “Be the Next Story Told” themed content. 

In addition, CNBC and CNBC Digital will produce on-air vignettes highlighting business leaders from the Latino community, while NBC Nightly News, NBC News NOW and MSNBC will spotlight Hispanic Heritage stories throughout their programming and streaming platforms. NBC Sports and Universal Kids are also participating.