With the win in North America, Mediaplus Group now supports De'Longhi in 30 countries. Mediaplus is based in Germany. Read the whole story
In addition to Harlock, Jack Nunn was named creative director. The hires reflect the agency's effort to strengthen its London office. Read the whole story
The new integrated campaign "It Lives on Lionsgate+" is a cross-platform effort that includes film, digital OOH, digital and audio. Creative is by adam&eveDDB. Read the whole story
The M&A deal will bolster commerce capabilities across the network and RafterOne will be aligned with MRM, IPG's customer experience and commerce agency. Read the whole story
"Sure, social media is the primary channel for Gen Z, but it's not just YouTube, Snap, TikTok and Instagram," the Horizon's "Gen Z Field … Read the whole story
Holders of less than 20% of Saatchi's outstanding stock (other than that held by the pursuing company and its CEO) tendered their shares, far … Read the whole story
COMMENTARYHow do you greenwash news that you were caught greenwashing news? If you're IPG, you announce you're the first holding company to "proactively review" … Read the whole story
Louisville, KY-based agency Doe-Anderson has added two senior executives: Lauren O’Toole as vice president, group brand director and E Slody as vice president, group … Read the whole story
