In effect it's a rebranding of ad agency Zambezi's four-year-old media group, led by Chief Media Officer Grace Teng. Read the whole story
The use of smartphones and other portable devices, coupled with the legions of internet fans, are driving the market. Read the whole story
The assignment, which covers the BMW and MINI brands, follows a competitive pitch that included incumbent GroupM's Wavemaker. Read the whole story
The New York-based agency won strategic and creative duties for the HanesBrands brands after a competitive review. Read the whole story
The agency focuses on three areas of marketing: brand activation, demand generation and experience design. Read the whole story
One of the U.S.' largest federal credit unions wants to engage millions of travelers. Read the whole story
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will join its board of directors as chairman. De Nardis previously joined LoopMe's advisory … Read the whole story
The study by Basis Technologies found that better connected TV tech and targeting is political media's most promising recent development. Read the whole story
The man in question is Mitch McConnell and the price of the sex toy, from Dame, is $80, a nod to the 80% of … Read the whole story
Wunderman Thompson has been Samsung's agency of record across CRM for five years. Read the whole story
