And even more are planning to move money from traditional/offline media to digital channels according to the WFA's latest survey of advertisers. Read the whole story
Simms will retain his roles as Gale CEO and Chief Product Officer, Stagwell Media Network. For CP+B it's the second management overhaul in as … Read the whole story
The new hires will build out Criteo's Commerce Media Platform to help clients in the direct-to-consumer and performance marketing spaces. Read the whole story
BBH's Black Sheep Studios is forming a full-service, direct-to-brand company, reflecting the evolution of client needs since it launched in 2015. Read the whole story
The 72andSunny agency created the new TV campaign "Squad Up," to promote the latest incarnation, which includes celeb cameos by by Lil Baby, Nicki … Read the whole story
This latest campaign is from the Ad Council featuring Smokey Bear is in partnership with adtech startup Nickelytics and Serve Robotics. Read the whole story
The new metaverse studio touts a full-service portfolio -- "from the first steps in Web3 to market entry and community management -- the holding … Read the whole story
Glanbia brands include SlimFast, Optimum Nutrition, Think! and others. Read the whole story
The company has put its $1 billion-plus media agency account in review after a 25-year partnership with Horizon media. Read the whole story
