Two spots promote six scents for the holidays, San Francisco-based M/H, Native's creative agency, produced the work. Read the whole story
The study explored the impact of advertising when viewed across single or multiple media screens, testing combinations of linear TV, CTV, and mobile for … Read the whole story
It's a promotion for Wills and follows the appointment of Brett Edgar as the Group's first ever North American CEO and Caroline Grayson as … Read the whole story
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian American and LGBTQIA+ consumers through media. Read the whole story
Twitter reportedly needs some of the people fired to develop its new features. CEO Elon Musk announced permanent suspensions for impersonations not clearly labeled … Read the whole story
Mental Health Initiative follows a shift in strategy: use a coalition of brands, media companies, etc. to back separate campaigns targeting specific audiences, Read the whole story
The automaker has always embraced customer feedback in its product offerings, Mini USA's Rah Mahtani tells "Marketing Daily." Read the whole story
The study, from market research firm BWG found that marketers are planning to shift budgets from other channels with social media (31%) and linear … Read the whole story
COMMENTARY"Did that money go away or is it holding up," GroupM's Brian Wieser muses about the impact on linear TV advertising. "We've got this … Read the whole story
Previously, Moore was an expert partner at Bain & Company. Read the whole story
