by Steve McClellan
The scope of work includes brand strategy, creative, content, media and production as well as selective support in social media and influencer marketing. Read the whole story
by Fern Siegel
SPAM is launch a limited-edition figgy pudding, a Christmas treat. The spot reimagines a holiday song promoting the product. Read the whole story
by Fern Siegel
Wunderman Thompson's global fraud-prevention campaign for HSBC educates the public on the scams that target them by utilizing the wonders of AI. Read the whole story
by Joe Mandese
"[The question is] if this trend will continue indefinitely, and the truth is we don't know," says Brian Hughes, author of the special report … Read the whole story
by Todd Wasserman
Giamatti/Scrooge starts the ad by complaining: "I can barely get [cellphone] reception outside the old town center." Read the whole story
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by Wendy Davis
"Advertising is the lifeblood of the American economy," the Association of National Advertisers said in comments filed Monday. "The FTC should not presuppose that … Read the whole story
by Richard Whitman, Columnist
According to the agency Jursa will work with clients such as MassMutual, GE, and the New York Mets to develop and execute performance media … Read the whole story
COMMENTARY
by Jochebed Fekadu
One important factor: If your company plans to practice what it preaches, DE&I must show up everywhere in the recruiting process. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Gen Zers plan to purchase $1,484 in gifts, beating out millennials and parents, Samba TV reports. Read the whole story