Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-digit ad growth for next year, following slightly higher growth in 2022. Read the whole story
GroupM slashed its U.S. ad growth projection to 7.1% from the 12.8% it forecast in June, while IPG Mediabrands' Magna trimmed its 2022 U.S. … Read the whole story
If there is a positive angle to the deceleration of ad spending, it's that it is coming out of big social media platforms, and … Read the whole story
MediaPost has inducted nine new industry executives into its annual "All Stars," including: Fender's Evan Jones, Wendy's Carl Loredo, Frito-Lay's Tina Mahal, Wavemaker's Delphine … Read the whole story
One of the fastest-growing specialty coffee brands in the Midwest, it relies on smooth taste. Read the whole story
Seven individuals, along with Unilever, were elected by the Advertising Hall of Fame Council of Judges. Read the whole story
However, research firm Parks Associates did not release actual estimated subscription numbers. Read the whole story
The pizza company is launching two giveaways, giving customers the chance to win one of two 2023 Chevrolet Bolt EVs. Read the whole story
Greater recall of addressable vs non-addressable ads is true whether or not viewers pick the shows being watched, new studies find. Read the whole story
I'm not a doctor, and do not understand the mental health issues of @kanyewest, @realDonaldTrump or even @elonmusk, but I believe Twitter is the … Read the whole story
This year's honoree was Walmart CEO Doug McMillon for contributions to corporate citizenship, including Walmart's support for the Ad Council's campaign Welcoming Immigrants, COVID-19 … Read the whole story
Visconti is charged with optimizing the impact of client marketing campaigns. Read the whole story