by Steve McClellan
With the departure of Keith Kaplan the OOH unit will now be led by GroupM's Andrew Meaden and Kinetic Chief Operating Officer Nick Parker. Read the whole story
by Robert Williams
More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse. Read the whole story
by Fern Siegel
Haberman will be a one-stop shop for media buying and planning, creative work and integrated campaign strategy. Read the whole story
by Laurie Sullivan
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats. Read the whole story
by Tanya Gazdik
Like the TV spot from RPA that influenced it, the float highlights new initiatives from Honda. Read the whole story
by Ray Schultz
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Facebook, Instagram, TikTok and Snapchat and is "encouraging their audience to spend time … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
It's the logical successor for the open-publishing aspect of the web, but its only real value is that it amasses an audience and generated … Read the whole story
COMMENTARY
by Kiri Masters
Most marketers need a now, next, and later plan for expanding beyond Amazon. Read the whole story
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by Richard Whitman, Columnist
Working with media agency Giant Spoon, MassMutual says it is looking to deepen its relationship with new audiences on its hometown turf of Boston … Read the whole story