With the departure of Keith Kaplan the OOH unit will now be led by GroupM's Andrew Meaden and Kinetic Chief Operating Officer Nick Parker. Read the whole story
More than two-thirds of consumers on average said advertising had become more diverse, while 12% said it had become less diverse. Read the whole story
Haberman will be a one-stop shop for media buying and planning, creative work and integrated campaign strategy. Read the whole story
Founding AdTechCares partners including InMobi, Pinterest, Media.Monks, and Smartly.io have launched a campaign to curb misinformation on climate change through ad formats. Read the whole story
Like the TV spot from RPA that influenced it, the float highlights new initiatives from Honda. Read the whole story
Cosmetics brand Lush is offering valuable email newsletters. The brand quit Facebook, Instagram, TikTok and Snapchat and is "encouraging their audience to spend time … Read the whole story
It's the logical successor for the open-publishing aspect of the web, but its only real value is that it amasses an audience and generated … Read the whole story
Most marketers need a now, next, and later plan for expanding beyond Amazon. Read the whole story
Working with media agency Giant Spoon, MassMutual says it is looking to deepen its relationship with new audiences on its hometown turf of Boston … Read the whole story
Samy Alliance, a global network representing eight independent ad agencies, upped two executives. Read the whole story