The German auto brand is also reviewing assignments for social media and CRM, a company spokesman confirmed today. Read the whole story
The new firm, called Weightless, will work with clients to optimize their use of complex technology and marketing platforms. Media veteran Barry Lowenthal, Warner … Read the whole story
This is the first time the baby angel has appeared in a commercial. The brand debuted in 1987. Read the whole story
The company was charged with exposing Iowans under 21 to its electronic nicotine delivery system (ENDS). Read the whole story
- COMMENTARY
For one thing, retail media will transform branding strategies. Retailers can segment audiences in ways that traditional media can't. The medium will also fuel … Read the whole story
The data shows an 18-point brand lift advantage coming from Democrats for the Disney brand, as well as some surprising results that American political … Read the whole story
Combined share of 48.4% of U.S. digital ad spend is down from 54.7% in 2017. Read the whole story
The lens will launch Jan. 13 -- also known as "Quitter's Day," the day people are most likely to forfeit new year's resolutions. Chipotle … Read the whole story
