MAD Agency Daily
Friday, January 20, 2023
  • TrueSense Acquires One&All, Enlarges Nonprofit Accounts

    One & All is a revamp of the merger between Russ Reid and Grizzard agencies, which Omnicom bought in 2017. Read the whole story

  • Krichefski Elevated To GroupM CEO EMEA & UK

    The role is new as the WPP media arm has combined the CEO EMEA & UK roles for the first time. Krichefski was previously … Read the whole story

  • Lowe's Looks To Sharpen Retail Media Strategy

    The home improvement store hopes it can simplify ad buying by moving its One Roof Retail Media in-house, even as it builds stronger campaigns. Read the whole story

  • 2022 Client Of The Year: Patagonia

    At a time when plenty of consumer marketers are leaning into acronyms like ESG -- environmental, social and governance -- as part of their … Read the whole story

  • Networks To Media Shops: Join Our 'JIC'

    "Expanding on conversations with the ANA, the JIC has elicited participation from advertising agencies to give the buy side a seat at the table … Read the whole story

  • Hyundai Launches First Bilingual 'Anthemic' Campaign

    The campaign "transcends our vehicles to truly capture Hyundai's perspective on life," says Hyundai CMO Angela Zepeda. Read the whole story

  • Nutro Debuts New Logo, Brand Identity

    The new logo features the addition of a tail in motion "to portray our healthy energy," per the company. Read the whole story