Mediapsssst
The main idea is that with questions about the macroeconomic picture looming there's a heightened focus on creative effectiveness. Read the whole story
In a joint statement, the advertiser and agency trade associations said they reject the "acerbic tone, texture and prescriptions" made by CEO David Cohen … Read the whole story
EssenceMediacom is now GroupM's largest agency -- with 10,000 people across 120 offices, with Nick Lawson at the helm. He was named Global CEO … Read the whole story
The spot shows how Bolt's easy checkout makes shopping a breeze. Read the whole story
The bolder design has the stripes of the five boroughs that produces Lady Liberty. Read the whole story
NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media … Read the whole story
Everyone's betting on video games as a gateway to expanding their megaplatforms, Bain said in a report. Read the whole story
- COMMENTARY
And long term means the next decade, not the next twelve months, which may or may not be hit by an economic rough patch. … Read the whole story
COMMENTARYAlthough U.S. consumers' consumption of most media has declined in the last three months, consumption of free streaming services was stable to slightly higher, … Read the whole story
She has been with the agency since 2018. Read the whole story
