• by Fern Siegel , January 31, 2023

Bolt has launched a multimedia campaign and a rebrand.

The creative work was done in-house, augmented by Kaboom and Cut & Run.

PRZM is handling the influencer campaign.

The new spot runs on Hulu, Peacock, ESPN, ABC, NBC, as well as a meme generator for any internet user to play around with to discover their own shoppergänger.

The work shows how Bolt’s easy checkout makes shopping a breeze.

An influencer campaign is coming.  Creators will access #dolltok and building narratives around their #shoppergangers, dolls customized with their shopper personas.  

Meg Ciarallo, senior vice president  of marketing, Bolt, says the "shoppergängers" let customers poke fun at themselves and engage with others. “That’s how we came up with this multimedia campaign to showcase how Bolt’s checkout can help brands translate any shopper into a lifetime shopper.”

In February 2022, Maximum Effort, Ryan Reynolds agency, worked with Bolt, a one-click checkout tech company. They tapped Grammy-winning singer-songwriter Sarah McLahlan to narrate the ad, focused on the 70% of online shopping carts abandoned at checkout pages daily.