According to the companies, their collaboration going forward "will modernize GEICO's go to market approach, by generating data-driven solutions, reimagining conventional marketing frameworks, and … Read the whole story
The company is on track in terms of savings due to its streamlining efforts over the past five years. Permanent savings from those efforts … Read the whole story
The campaign's theme is that consumers can fight inflation by finding money whatever they buy. Read the whole story
They must deal with the tasks set by their CEOs, including building the link between marketing and sales. Read the whole story
- COMMENTARY
A consistent message I've heard over the past few weeks at industry conferences: It's in our hands whether or not the advertising industry returns … Read the whole story
The glow-in-the-dark billboards can be viewed at two LA locations: La Cienega Blvd at Stocker St. and Olympic Blvd. at Westwood Blvd. Read the whole story
