The company spent an estimated $35 million on measured media in the U.S. last year, according to agency research firm COMvergence, with about 90% … Read the whole story

The three-part ad series debuted at the Academy Awards as an initial tribute to Otto Desc, film icon. Read the whole story

The spirits company salutes women trailblazers who changed film by utilizing one of Hollywood's most recognized symbols: the red carpet. Read the whole story

Joining the agency to lead the new divisions is Aaron Peterson, a content, advertising, and event marketing veteran with close to two decades of … Read the whole story

"My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking … Read the whole story

Criteo on Tuesday announced a retail media advertising agreement to become the exclusive partner for brands' advertising across ASOS, a global online fashion destination. Read the whole story

The purchase of marketing agency AdBirds will help fuel the international growth of digital performance marketing agency Happy Horizon. Read the whole story

Almost half of consumers said they have tried to scan a QR code they saw on TV. Read the whole story