• by Steve McClellan  @mp_mcclellan, March 14, 2023

DBC Brand Communications, the B2B PR and communications firm specializing in the marketing, advertising and insights industries and launched by Bill Daddi in 2005, is expanding with two new divisions—marketing services and advertising services.

Joining the agency to lead the new divisions is Aaron Peterson, a content, advertising, and event marketing veteran with close to two decades of experience in the industry.

Peterson was previously head of content strategy for Momentive. Earlier he spent nearly a decade at Kantar, managing thought leadership, websites and digital campaigns, event development and implementation and brand development.

The marketing services unit includes expertise in brand platform development, strategic partnership development, go-to-market strategy, product strategy and messaging and other capabilities.

The ad services unit provides expertise in creative ad strategy development, trade publication planning and buying, integrated content strategy and development and campaign creation.

DBC clients include Kantar, Comscore, LG Ad Solutions, The Advertising Research Foundation, The Coalition For Innovative Media Measurement, The Media Rating Council and Advertiser Perceptions among others.

“We have been increasingly engaged with clients for integrated marketing and advertising support, so it is a natural extension for us to formalize the work we have been doing here with the launch of divisions specifically designed for companies in our areas of focus,” said Daddi.