The Michelob Ultra campaign is credited with helping to make the U.S. agricultural sector more sustainable by creating a program that gives farmers incentives to become organic growers. Read the whole story
She will continue to lead the Affiliate Marketing & Partnerships practice for Mindshare and GroupM across the Americas region. Read the whole story
It's a new role that includes oversight of the WPP agency's offices in Los Angeles, Seattle, and the Swift agency in Portland. Read the whole story
The UK is the largest ad investment market in Europe, making it a strategic market for developing Asia and the Middle East. Read the whole story
The Academy will help brands develop marketing efforts to drive up their valuations. Read the whole story
The new Havas Play network already is operational in its Paris HQ and has a charter client: high-end audio tech brand Harman International. Read the whole story
FuboTV is changing its name to just Fubo, with a push by a national brand ad campaign produced by Ryan Reynolds' Maximum Effort group … Read the whole story
Curran, a 17-year veteran of digital media services, most recently served as executive director, performance strategy at GroupM and previously worked at Digitas and … Read the whole story
While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not … Read the whole story