The company, which spent about $90 million on media last year according to COMvergence, previously worked with WPP's VMLY&R on creative and Haworth for … Read the whole story
With the acquisition, The Variable said it will launch applied AI and emerging tech consulting offerings, with a key focus on helping prepare clients … Read the whole story
The just-launched spot in the U.S. includes 15-, 30- and 60-second versions, marking the debut of a global campaign that launches in various countries … Read the whole story
COMMENTARYAsked what has been most interesting to see at the newfronts so far, Rozen chose to call out the virtual elephant not in the … Read the whole story
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform to match brands and talent with TelevisaUnivision programming. Read the whole story
- COMMENTARY
The recent advancements in AI are possibly the single greatest advancement since the Internet went mainstream, and it can bring opportunity to more people … Read the whole story
The "Easy bZ" campaign was originally scheduled to debut last June, but the vehicle's launch was delayed due to some early product issues. Read the whole story
Hopefully the strike will be short, the agency opined. "The last thing the industry wants is to impede the momentum that has been gained … Read the whole story
A new spot highlights Clover Sonoma as the first dairy to use a renewable milk carton to cut down on waste. Read the whole story
Hutchinson will lead initiatives across all aspects of product marketing, demand generation and brand communications. Read the whole story
Pasture-raised egg brand Vital Farms has tapped creative independent ad agency Gut as Agency of Record. The brand has been working with agency Preacher, … Read the whole story
