The demographic focuses on health - so the spirits maker has introduced low-calorie, zero-sugar and gluten-free vodka options. Read the whole story
The deal gives Acast advertisers attribution services at no additional cost, allowing them to measure and optimize their ad campaigns. Read the whole story
The new offering is the latest in an array of signals GroupM has been using to weed unsavory domains and traffic from its client's … Read the whole story
"We had to write the catchiest song about grown adults wiping their bum-bums and dropping trou known to man," says AOR's creative director. Read the whole story
COMMENTARYAddressable TV is increasingly combined with search, display and other media to make campaign messages more effective. DirecTV Chief Ad Sales officer Amy Leifer … Read the whole story
The campaign, from The Community and Johannes Leonardo, launched earlier this month and will run through the year. Read the whole story
- COMMENTARY
As groceries get pricier -- and consumers feel more pinched -- the savings platform recalculates its brand-versus-demand marketing budgets. Read the whole story
Year-over-year reading of legacy-based media companies' stock prices shows continued declines, while CTV-focused digital media are generally posting higher, more favorable results for investors. Read the whole story
