The agency has also won client business for parts of Asia and Latin America and will also serve globally as the skincare company's media … Read the whole story
The campaign taps into the emotions players experience when they visit a Topgolf venue - from anticipation to acknowledging a perfect shot. Read the whole story
"The Taco Boy'' is the latest part of Old El Paso's newest campaign, "So. Many. Pasobilities." Read the whole story
- COMMENTARY
Programmatic data can come from various sources, including first-party, third-party, and real-time data. The best type of programmatic data for small businesses will depend … Read the whole story
Agency Doe-Anderson leaned into a key insight: Many patients are too scared to think about tomorrow, let alone make real plans for the future. Read the whole story
Aspiring "everything app" also plans to offer no-phone-number-required voice and video calls, and perhaps payment capabilities. Read the whole story
"We only have one hammer. We write standards and audit. That's all we do," MRC chief George Ivie explains of the committee's decision not … Read the whole story
COMMENTARYBased on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337.6 GRPs to the TV advertising marketplace for shows that weren't rated before. … Read the whole story
The creative debuts as Ford and the two other Detroit automakers continue to negotiate with the United Auto Workers for a new contract. Read the whole story
The robust growth comes amid an ambitious global expansion plan including the formation of an America's division that was unveiled earlier this year. Read the whole story
COMMENTARYMerkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campaign performance using "large knowledge models," adding numerical data, video, images and more … Read the whole story
The company manufactures alkaline batteries, specialty cells, rechargeables and smart power systems. Read the whole story
