Germany’s ad
agency group Serviceplan today reported a 19% revenue increase to $803 million for its latest fiscal year which ended in June.
The robust growth comes amid an ambitious global expansion plan
including the formation of an America’s division that was unveiled earlier this year. The Group’s holdings include stakes in two U.S. agencies: Pereira O’Dell, with offices in New
York and San Francisco, and New York-based L&C NYC.
“We were able to make significant progress with digitalization across all agency brands,” said Serviceplan CEO
Florian Haller. “By taking important steps in the internationalization of the agency group, we have also significantly expanded our global footprint, and consequently raised our international
profile.”
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Pereira O’Dell co-founders Andrew O’Dell and PJ Pereira serve as CEO and Chief Creative Officer, respectively, of Serviceplan
Americas. They also retain their roles at Pereira O’Dell, whose clients include IHOP, Mini, Zelle and Adobe.
Serviceplan media agency Mediaplus has a presence in the U.S. with clients
like De'Longhi, Siemens and Zeiss.
The Group
declined to provide organic growth numbers (which exclude M&A and currency impact) for the year or offer specific guidance for growth in
its 2023/24 fiscal year.