The company now expects that organic growth for the full year will be around 4%, up from the 3.5% projected earlier. Tail winds from … Read the whole story

VML is the surviving brand. Jon Cook, who has led VMLY&R, becomes VML global CEO and Mel Edwards, who led Wunderman Thompson, assumes the … Read the whole story

Exclusive to GroupM clients, the effort was developed by The Goat Agency, the influencer marketing specialist acquired by WPP earlier this year. Read the whole story

The campaign honors the 20th anniversary of Frieze London, its contemporary art fair. Read the whole story

The 19th-century brand maintains its global standing in both sales and critic ratings. Read the whole story

Tony Lederer will lead strategy for Citi's Power of One, which unites agency partners from across Publicis Groupe. Read the whole story

Jones, who reports to Wavemaker Global Client President Alastair Bannerman, joins from IPG Mediabrands' UM unit, where she was executive vice president-managing partner, and … Read the whole story

While Kroger still is working on a metric measuring the carbon output of off-site digital buys, it has become the first retail media giant … Read the whole story

The agency will handle the company's estimated $21 million media account. Other recent media wins include the San Diego Zoo and the San Francisco … Read the whole story

  State Farm has released the latest spot in its 2023-24 football campaign.   The new commercial (“Workout”) features NFL star running back Derrick Henry … Read the whole story